ELECTRONIC MEDIA NETWORK, INC.

Global message in local communities

What is the most effective way of promoting and advertising any product, service or idea? According to numerous studies, essential move is to "score direct hit" with prospect customer. When you do it by one of the most appealing ways of communication, such as electronic street billboard, it will result in only one way - success!
These two principles are fundaments of Electronic Media Network, Inc. offer. Modern and very appealing electronic screen display directed at local communities guarantees the most effective way of promoting and advertising. Previously, this medium was reserved only to the top dollar businesses. Now, also smaller enterprises or even family venues can afford it and profit from it.

Technical specification

Our billboard is a double-side display 8'x8' big, including 3'x8' and 1'x8' lited, additional (top and bottom) signs.
Other features:
*full color (unlimited variations), 4 lines LED
*32 pixels high by 80 pixels long
*standard and custom graphics and logos
*international letter characters, including European
*26 different functions with special effects
*fully emboded Lexan face protecting against any breakage
*newest software providing maximum visual effects in any weather condition and time of day or night (e.g. special feature adjusts the display accordingly to changing sun light intensity)
*two-side display and it’s high visibility provide viewers with extremely appealing images.

Location

The first billboard of planned network of 5 is located in Electronic Media Center at 5253 W. Belmont Ave. in Chicago (corner of Lockwood Avenue, between Cicero and Central).
Why this location? It was selected very carefully. Accordingly to 2000 Census, conducted by USA Federal Census Bureau, Belmont-Cragin area “is growing the fastest of all the neighborhoods in the city of Chicago” (37,6 % increase since previous Census). And thus, it is one of the fastest growing in the U.S. (see Chicago weekly “Northwest Leader” from March 21, 2001).
This demographically very dynamic trend goes along with neighborhood transformation into upscale area where residents systematically increase their consumer habits and buying power. It has to be stressed, that Belmont Ave. is one of the bussiest streets in Chicago metropolitan area, with traffic around the clock. Flow of cars during peak hours is intense and steady. Strings of mini-malls, cafes, restaurants, service facilities, shops and delies contribute to increasing foot traffic. Most of businesses are open until late night hours and some of them even 24/7.

Multi-language displays

EMN billboard is the only full color, changing and dynamic medium that display messages in different languages. Therefore, in contrary to all the other media, it can advertise and promote among members of all ethnic and national groups. Where else the same medium serves not only English speaking clients, but also Spanish, Polish, German, Russian or Greek ones? This unique feature allows to advertise and promote product or service on literally international or even global level, in local neighborhoods. Combinaton of the two guarantees “direct hits”.
Belmont-Cragin area is a neighborhood of ethnic diversity, with European (especially Polish, Italian and Greek) dominance plus notable Hispanic influence. It’s also populated and attended by many other nationals: Russians, Czecks, Slovacs, Bulgarians, etc.) International flavour in creates additional business attraction, especially for visitors. For customer satisfaction, we provide free translations of multi-language messages.
Displays work on two levels. The first is based on traditional advertising and promotion offer, directed towards selling merchandise and services. The second, that can be even more important, serves as recognition tool, making sponsor’s name, logo, product and address well-known and trusted.

Traffic

Accordingly to our independent research, Belmon Ave. is one of the most traffic intense streets in Chicago metropolitan area. In peak hours, billboard is visible to drivers and passengers of up to 30 vehicles on each direction of traffic. We estimate, that during 30-second period (time of one standard spot) of moving traffic, this number can increase to 40 cars on each direction of traffic.
Accordingly to national standards, each metropolitan car during peak hours is taken by approximately 2.5 people. This gives about 200 riders in cars as prospective message recipients. Plus over 100 others from foot traffic on Belmont Ave. and car, bus and foot traffic on nearby streets (Wrightwood, Laramie, Long, etc.), in local businesses plus residents. Total number could be over 300 viewers per one 30-second spot.

Offer

Standard offer consists of twelve (12) 30-second spots a day for one month (average - 30 days) - 1 spot every hour for 12 hours, from 9AM till 9PM. It makes 360 spots and 108,000 viewers monthly. Taking into consideration that basic rate for a month’s usage of our billboard is only $200, you pay $1.00 for approximately 540 "direct hits"! With additional discounts due to frequent display, results could be even more impressing. And take into consideration, that EMN offers FREE internet listing on billboard’s website with possibility of FREE link to your page. EMN also offers FREE recommendation of your business, when somebody calls our Center for business directions or advise. These additional free services provide our clients with even larger number of "hits". EMN website and telephone number are advertised on billboard, as well as independently, in different multi-lanuguage media.
Combined with very attractive, persuasive and unique form of advertising and promotion, all of it results in general success rate much higher then with other popular message carriers, such as direct mail, fax ad service or even some traditional media. Furthermore, next similar EMN billboards, also located in very dynamic neighborhoods, will create the whole network, multiplying outcome for the same or nominally increased fee.
This very appealing method of adversiting and promotion has one more important effect - it elevates every local business and all neighborhood into more upscale one and has vast positive implications for the whole community. It simply looks nicer, more vibrant, much more successful and inviting, creating friendly atmosphere for future enterprises and drawing more residents and visitors.

Contents

What’s unique about Belmont-Cragin billboard message center? Promotion and advertising spots will be eventually placed among short news going much further then time and temperature readings. One-liners and info-shots about current events transform billboard into venue a lot more appealing then plain commercial message center. Belmont-Cragin billboard serves as first of its kind “electronic newspaper” with many features of it’s traditional paper predecessors.

Network

EMN is expanding into a real billboard network. Other then Belmont-Cragin message center - the only one such prominent city billboard on northwest side of Chicago metropolitan area, four additional ones are being considered in it’s most vital districts. Network will allow to multiply our promotion and advertising power and help to diversify it accordingly to local needs. And keep in mind that our billboard provides advertisers with a very attractive feature - message can be displayed almost immediately, although complex spots need to be prepared and presented accordingly to more time consuming schedule.

Internet

Additional service provided within the same price consists of webside page (www.mediabillboard.com), shown frequently on the billboard. This internet page will include full “catalogue” of all companies advertised by EMN. To find desired enterprise, it’s address, telephone, owner and basic offer, one would simply have to check our website and look it up. Furthermore, the same information could be obtained by telephone call to the EMN’s main office, known as Center. Telephone number (773) 794-9748 will be also frequently displayed on our billboard. Both - website and telephone number will be additionally popularized by other media (newspapers, magazines, radio and TV).

Extras

Regular monthly rate is based on 12-hour display from 9AM till 9PM. For early advertisers we offer free 4 additional 30-second spots - one every hour, from 6AM till 9AM. It gives 120 extra spots monthly. So, number of spots in basic proposal would increase to 480, and number of viewers - to 144,000 (720 viewers for $1.00).
Furthermore, while EMN as new business is still growing, spots are displayed much more frequent than in basic “once an hour” rotation. Therefore, effects could be even more impressive. So, the sooner you join, the more you get.
Note: “Early advertiser” and more frequent then “once an hour” rotation extras can not be guaranteed for the whole duration of contract and will be applied only until all billboard time is filled up. After that, basic offer apllies.

RATES

Regular monthly rate (based on average 30-day period) is $200.00 for 360 spots. It includes twelve (12) 30-second spots every day (1 spot an hour for 12 hours in prime time - 9AM - 9PM).

Frequent display monthly rate:
(multiplication of regular monthly rate)
Double (720 spots) - $380.00 (5% discount)
Triple (1,080 spots) - $540.00 (10% discount)
Every other multiplication - (15% discount)

Any other order - rate and discount subject to separate negotiations. In case of spot longer then 30 seconds (45 or 60 maximum), price will be adjusted accordingly. Terms and price of spots longer then 60 seconds have to be negotiated separately.
*In case of spots changed or modified more often then once a week, additional service fee may be applied.
*Rates valid for the prime time (6AM - 9PM).
*Minimum advertising period - 3 months.
FREE: -Internet listing of your business on billboard’s website, with possibility of FREE link to your page.
-Telephone reference service in our Center.
-Multi-language translations.

EMN reserves right to refuse displaying news or advertising and promoting messages with foul or abusive language or with contents that may be offending to certain readers, viewers or advertisers.